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Company Name: Audi You are a business owner, identify the FIVE core marketplace concepts, giving a short details and examples from your OWN products, services.

Company Name: Audi You are a business owner, identify the FIVE core marketplace concepts, giving a short details and examples from your OWN products, services.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Company Name: Audi

You are a business owner, identify the FIVE core marketplace concepts, giving a short details and examples from your OWN products, services.

Expert Solution
Step 1

The five core concepts help one understand and examine the customer, marketplace, and its behavior in different situations.

The five core marketplace concepts are as follows:

  1.  needs, want, and demands,
  2. market offerings such as products, services, and experiences,
  3.  value, satisfaction, and quality
  4.  exchange, transactions, and relationships, 
  5.  markets.
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