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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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This subject is practical research.Give the Recommendation of our research entitled “ Online shopping usability and customer satisfaction” the picture is the example

Transcribed Image Text:8.45 cdn.fbsbx.com Done colors can give the logo a positive feeling and that is an effective way to build the brand as it has been shown that it affects the perception of the customers and the color can associate the name of the brand. Lastly, making use of colors on logos can certainly attract customers specially that Foroudi (2017) stated that customers are attracted to what they see because they think visually, thus, choosing the right color for a fast food chain logo can be an outstanding marketing strategy. Recommendation This study has contributed to the understanding of Influence of logo colors on the customers of fast food chains in Poblacion, Valencia City by exploring the relationship between the two variables of the research study. Based on the findings, a few areas surfaced as suggested areas to considerate under the influence of fast food chains' logo color to its customers. The recommendations are as follows: (a) Fast food owners and Marketers, customer's attitude and perception on the logo color can influence the relationship between the customers and the fast food chain owners and logo color is the indicator of this situation. Given that an attractive brand logo also ensures the prominence of the brand but the usage of accurate and precise color for the logo can be an essential component for it in creating a way for owners and marketers to position their owned brand in the minds of their customers. The results of this study express that choosing the right color for logo can create a unique associations to the customers such as the name of the fast food chain making it as a significant marketing strategy that can be implemented by the fast food owners marketers. and (b) Future researchers, given that this study is focused on the influence of logo colors to the attitude of customers provides only results regarding the colors. It suggests that for the improvements of future studies, the future researchers can make an effort to further analyze what are the connotative meanings of each colors. BIBLIOGRAPHY Alnasuan (2016) Color Pevchology American

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