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Company Name: Audi
You are a business owner, explain how you are going to design a customer value driven marketing strategy, giving details of your product.
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- Which of the following best defines Strategy? A)Values B)Product mix C)Guiding Principle that estabishes the direction of the firm D)Customer Value PropositionI need help creating an executive summary for my productBio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity. Marketing mix: What are the possible strength and weaknesses of these product when it comes to people? atleast 1-3 sentences. help me please.
- In the context of e-commerce and online marketplaces, discuss the importance of long-tail keywords in product discovery and search engine rankings.4. Why do management need to analyze customer value and product life cycle? How do the two types differ? DiscussName and briefly describe the important decisions in developing and marketing individual products and services.
- Dawlance limited case study As Hassan Jameel what marketing mix decisions would you recommend for the air fryer launch? Why? On September 17th, 2015, Mr Hasan Jameel, Head of Marketing at Dawlance’, needs to firm up marketing mix details for the planned launch of their first microwave oven with air fryer technology. The original plan was to launch the air fryer as a five-in-one microwave oven which would allow consumers to heat, cook, bake, grill, and air fry food items using the same oven. Some managers at Dawlance; however, are concerned that offering so many options in one oven would increase the complexity and costs leading to high prices and reduced sales. They think that air fryer technology should be offered as a stand-alone unit, similar to those of competitors. Pricing is also a concern. Various price points from PKR 18,000 to PKR 30,000 are possible. Finally, the advertising and distribution spend is under consideration. Mr Jameel needs to finalise his recommendations for the…Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.Discuss: What would you include on a company-specific dashboard?
- Disruptive Brand Plan: To follow up to the above solution: What is supposed to be a proposal for a disruptive strategy to help the company? What is the solid and clear disruption that provide some financial implications, and the target market section?If we have selected a problem and it is climate change which is affecting our environment and we are thinking about a product which is (Water conservation technologies such as drought-resistant crops and greywater systems) Answer the following questions on our product: (just one line answer is needed) What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? • Where are customers getting the product now? • Why would they purchase from us? • Is the industry that the business falls within, large and growing? (Favourable) Are the core technologies available? (Have, develop or get) • Are there any laws or regulations against this business concept? • Are there moral or ethical issues that need to be considered? Do our skills and abilities fit the business? • What are the skills needed that we don't have? • Who would we need to hire?Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words. I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1. Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2. Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3. As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4. It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3) ST: 1. With an increment in intensity of competition amongst the rivals and Sheng…
