Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
To encourage his customers to linger in his store and hopefully buy more, Raphael added a coffee bar at the back. What strategy is Raphael using to retain customers?

Transcribed Image Text:22
To encourage his customers to linger in his store and hopefully buy more, Raphael added a coffee bar at the back. What strategy is Raphael using to retain
customers?
Multiple Choice
enhanced customer value
customer acquisition
customer analysis
product turnover
intermediaries
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