Answered: What strategy is Raphael using to…

Business

Marketing

What strategy is Raphael using to retain customers

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

To encourage his customers to linger in his store and hopefully buy more, Raphael added a coffee bar at the back. What strategy is Raphael using to retain customers?

22
To encourage his customers to linger in his store and hopefully buy more, Raphael added a coffee bar at the back. What strategy is Raphael using to retain
customers?
Multiple Choice
enhanced customer value
customer acquisition
customer analysis
product turnover
intermediaries

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