What promotion blend would be most appropriate for producers of What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer. a. Chocolate candy bars. b. Car batteries. c. Panty hose. d. Castings for truck engines. e. A special computer used by manufacturers for control of production equipment.
What promotion blend would be most appropriate for producers of What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer. a. Chocolate candy bars. b. Car batteries. c. Panty hose. d. Castings for truck engines. e. A special computer used by manufacturers for control of production equipment.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What promotion blend would be most appropriate for producers of
What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer.
a. Chocolate candy bars.
b. Car batteries.
c. Panty hose.
d. Castings for truck engines.
e. A special computer used by manufacturers for control of production equipment.
f. Inexpensive plastic rainhats.
g. A digital tape recorder that has achieved specialty-product status.
What promotion blend would be most appropriate for producers of
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