What is the difference between observational and questionnaire data? Name three products that would be better researched with an observational data approach and three products that might be better researched with a questionnaire approach.
What is the difference between observational and questionnaire data?
Name three products that would be better researched with an observational data approach and three products that might be better researched with a questionnaire approach. (from Chapter 7)
Observational research is a form of qualitative research where the target respondent in their natural or real-world environment is observed and evaluated. The observational analysis is used when other procedures for gathering data, such as surveys, questionnaires, etc., are not reliable or necessary. When the purpose is to assess an ongoing procedure, occurrence, or circumstance of behavior or when there is a physical outcome can be seen as a whole.
Questionnaire data is a form of a questionnaire is a study tool consisting of a set of questions for the purpose of collecting respondent data. The questionnaires can be a kind of well-scripted written interview. They can be carried out face to face, by telephone, computer or post as well. It is an efficient and effective way of obtaining large amounts of information from a large sample of people.
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