Unlike traditional media, digital media such as website or social media platforms can do what?   a. Create immediate and interactive connections with and between customers   b. Provide measurable metrics with which to gauge financial performance.   c. Communicate specific benefits to your target market.   d. Show demonstrations of your product or service in use.

Q: Which tool is the most commonly used information strategy tool for businesses?    A. direct…

A: The question is asking us to identify the most commonly used tool for information strategy in…

Q: What is the primary focus of e-marketing, as defined in the provided text? a. Forming relationships…

A: E-marketing, also known as digital marketing, refers to the use of electronic media and the internet…

Q: There are two approaches to privacy concerns on the web that were discussed in the chapter.  The…

A: There are different types of approaches with regard to the privacy concern. Some of them are…

Q: In the context of media performance, it is the best interest of __________ _ to provide as much data…

A: In the context of media performance, it is in the best interest of owned media platforms to provide…

Q: If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book…

A: For selling a product different forms of advertising is used to persuade the target segment into…

Q: If your marketing email has a low open rate, which email element is MOST likely to be at fault? OA.…

A: E-mail marketing is a type of marketing in which marketers communicate their marketing message or…

Q: ._______ Allows users to upload multimedia content including photos, videos, and podcasts

A: There are various marketing strategies, through which, marketers sell products and increase profits…

Q: Which of the following is NOT a trend being seen by those who engage in catalog marketing? A.…

A: Introduction:- Let us try to answer this question by choosing one of the options:-

Q: Which of the following is NOT a criterion for a successful market segment? A. Similarity of…

A: Within a wider market, a subgroup of consumers with comparable demands or features is referred to as…

Q: An advantage to using direct marketing to communicate product information is that the business can…

A: Direct marketing is an effective tactic used by companies to share product information with their…

Q: Suppose the demand for garlic bread falls. Illustrate the effect this has on the market for garlic…

A: An economy is where transaction occurs for profits. Many entity are present in an economy affecting…

Q: Which of the following is true about the impact of digital media on personal selling? O A. Digital…

A: Introduction:- Personal selling is the technique of interacting personally with customers to sell…

Q: This type of dimension tends to provide valuable insights about customers using a business' social…

A: The term "dimension" in this context refers to a specific aspect or characteristic of data that can…

Q: Which of the following is an example of owned media? Select one: O a the tweet that Janice-a loyal…

A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: An innovator is more likely to rely on information from an impersonal source (such as an article in…

A: AN INNOVATOR IS AN INDIVIDUAL WHO INTRODUCES NEW IDEAS , METHODS , PRODUCTS , OR PROCESSES , OFTEN…

Q: [Matthew] Matthew was recently trying to decide what to watch on TV after a tiring day of studying…

A: Streaming services are a web-based supplier of amusement(music, motion pictures, and so forth) that…

Q: People who buy from or follow a company online represent which type of community?   A. site…

A: The question is asking us to identify the type of community that is represented by people who buy…

Q: Understanding the advertising response function helps marketers _______.   a. multiply returns by…

A: Advertising plays a vital role in promotion. It is a kind of paid communication where an attractive…

Q: Please get back to me soon.

A: The basic goal of advertising is to generate targeted demand. Informative advertising is present at…

Q: Transaction-based sales a.lead to fewer ethical problems than relationship-based sales b.always…

A: Transaction-based sales- lead to more ethical problems than relationship-based sales. Hence, Option…

Communication Ethics in Business

Communication ethics can be defined simply as the inclusion of ethics in communication. Ethics are moral principles that govern a person's behavior and conduct. Therefore, ethics in communication or communication ethics are the moral principles that govern a person’s conduct.