University of Ghana campus. It is estimated that the company will sell one magazine for GHC10.00 with a profit of GHC2.50 per magazine. To achieve their targets, it is required that they able to identify a realistic objective in relation to achieving all their targets. For their estimates, they plan to look at advertising rates for the local newspapers on campus and get population figures from the Academic Office, University of Ghana. They also plan to relate their promotional budget to expected sales and profit, and they have also decided to set up a timescale for everything they intend to achieve. Required a) State and explain the six (6) elements of the framework for setting objectives b) Using the framework in (a), discuss how Business Policy Limited can set a realistic objectives for its proposed project on Legon Campus as explained in the case

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...
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### Case Study: Business Policy Ltd. - Marketing Students' Magazine at University of Ghana

**Background:**

Business Policy Ltd., a limited liability company registered and set up by the Level 400 Policy Class of the 2015/2016 Academic Year, is beginning a project to market a students' magazine on the University of Ghana campus. The company estimates to sell each magazine for GHC10.00, generating a profit of GHC2.50 per magazine.

To achieve their targets, the company needs to identify realistic objectives to fulfill all their goals. As part of their strategy, they plan to analyze advertising rates in local newspapers on campus and obtain population data from the Academic Office at the University of Ghana. Additionally, they intend to align their promotional budget with expected sales and profit and establish a timescale for achieving their objectives.

**Required:**

a) **State and explain the six (6) elements of the framework for setting objectives.**

b) **Using the framework in (a), discuss how Business Policy Ltd. can set realistic objectives for its proposed project on the Legon Campus as explained in the case.**

---

**Guide for Educators:**

This text provides an example-oriented approach to understanding how Business Policy Ltd. applies business objectives and planning in a real-world context. Educators can use this case study to illustrate the principles of setting and achieving business objectives, engaging students in practical applications of theoretical concepts.
Transcribed Image Text:### Case Study: Business Policy Ltd. - Marketing Students' Magazine at University of Ghana **Background:** Business Policy Ltd., a limited liability company registered and set up by the Level 400 Policy Class of the 2015/2016 Academic Year, is beginning a project to market a students' magazine on the University of Ghana campus. The company estimates to sell each magazine for GHC10.00, generating a profit of GHC2.50 per magazine. To achieve their targets, the company needs to identify realistic objectives to fulfill all their goals. As part of their strategy, they plan to analyze advertising rates in local newspapers on campus and obtain population data from the Academic Office at the University of Ghana. Additionally, they intend to align their promotional budget with expected sales and profit and establish a timescale for achieving their objectives. **Required:** a) **State and explain the six (6) elements of the framework for setting objectives.** b) **Using the framework in (a), discuss how Business Policy Ltd. can set realistic objectives for its proposed project on the Legon Campus as explained in the case.** --- **Guide for Educators:** This text provides an example-oriented approach to understanding how Business Policy Ltd. applies business objectives and planning in a real-world context. Educators can use this case study to illustrate the principles of setting and achieving business objectives, engaging students in practical applications of theoretical concepts.
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