Answered: Q.2.1 Examine how skills levels of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Read the scenario below and answer the questions that follow: According to a report published by Grand View Research in 2022: “[The] global gelatin market size was valued at USD 5.80 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.5% from 2022 to 2030. High demand for gelatin in functional food applications due to its ability to prevent several diseases, improve food quality, and in food fortification is expected to fuel the industry’s growth.” The report is available on this link: https://www.grandviewresearch.com/industry-analysis/gelatinmarket-analysis The above summary shows that businesses that deal in selling gelatin and those that use gelatin in their production processes are in for a busy time over the next five to eight years. Most of the gelatin consumed in South Africa is imported from other countries, therefore, inventory control and storage (warehouse) management are going to be crucial, to ensure that stock is available at the right time, the right quantity and with the right quality. Zero-sum Importers, based in Gqeberha, Eastern Cape, import gelatin into the country from Europe, and sell it to businesses that use it in food production. Q.2.1 Examine how skills levels of operators and requested service levels as factors impacting warehouse operations will affect Zero-sum Importers. Note: you are required to provide a paraphrased overview of the concepts before you provide at least one application point for each. Q.2.2 Zero-sum Importers are considering outsourcing the distribution of their product, in view of the projected sales. Support Zero-sum’s outsourcing idea by highlighting any four advantages of outsourcing distribution that are applicable to the business. Note: you are required to provide a paraphrased overview of the advantages before you provide at least one application point for each.

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