What is a blue ocean strategy? What is its appeal, and what is its drawback?
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What is a blue ocean strategy? What is its appeal, and what is its drawback?
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- Explain what is meant by the term ‘blue ocean strategy’ (Kim and Mauborgne, 2005) and discuss the extent to which this type of strategy is sustainable for the medium to long term survival of a business. Use examplesAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…1. Indicate whether the supply or Demand curve would shift to the right, shift to the left or movement along the demand/supply curve under each of the following instances. Most of the Namibian drivers are considering using petrol rather than diesel. What would happen to the demand curve for diesel? The government decides to increase the corporate tax payed by transport operators. What would happen to the supply of transport service? What would happen to the demand for freight transportation as the demand for hand sanitizers increase? During this period all government employees as well as those in state Owned Enterprises and private sector are to operate from home, except those providing critical services. What would happen to the demand for taxis and public transport?
- Do you think Patagonia is applying the SSMM model? How do you think Patagonia’s sustainability efforts are linked with service marketing? Are they competitively advantageous in their service marketing? If so, how?Chinese internet giant ByteDance has reportedly raked in over US$110 billion in sales for 2023, Bloomberg reported, citing people familiar with the matter. That means ByteDance would potentially surpass Tencent, which is on track to earn US$86 billion in revenue this year. The news comes after ByteDance – which owns TikTok and Douyin – reportedly closed its revenue gap with Meta in the second quarter of this year, posting US$29 billion in revenue and a 40% year-on-year growth for the quarter. Currently valued at US$225 billion, the Chinese company is also the most valuable privately owned startup globally, according to CB Insights’ research. While ByteDance doesn’t disclose profitability figures, Financial Times previously reported that its EBITDA soared 79% to US$25 billion in 2022. According to The Information, 80% of the company’s revenue comes from the domestic market, with the rest from international markets. However, TikTok aims to replicate Douyin’s local strategy of merging…1.Indicate whether the supply or Demand curve would shift to the right, shift to the left or movement along the demand/supply curve under each of the following instances An announcement by local supermarkets on radios and television channels that more companies and individuals with pick up cars have come on board to offer delivery services of groceries to customers during the rock down period. What would happen to the supply of delivery transport service? The Namibian government decides to stop subsidising the City of Windhoek, public transport division. what would happen to the supply of public transport? The government of Namibia decides to increase the income of all the civil servant by 30% as many demanded the need to buy their own vehicle. what would happen to the demand curve for vehicles?
- Read the Analytics in Action, Procter & Gamble Uses Business Analytics to Redesign its supply chain then describes how analytics was used to drive efficiency in Procter & Gamble’s North American supply chain. Which part of the article showed the Descriptive analytics? Predictive analytics? Prescriptive analytics?The computer-gaming market in the United States is estimated at $18.5 billion as of 2017 (VentureBeat website). Consider the case of Video Tech, a computer-gaming company located in San Jose, California. It is considering the production of one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under high, medium, and low demand are as follows: Excel File: data20-05a.xls DemandBattle Pacific High Medium LowProfit $1,100 $800 $400Probability 0.2 0.5 0.3Video Tech is optimistic about its Space Pirates game. However, the concern is that profitability will be affected by a competitor's introduction of a video game viewed as similar to Space Pirates. For planning purposes, Video Tech believes there is a 0.7 probability that…Identify the type of business strategy of your firm, mention below how its business strategy has improved the competitive advantage and describe five important opportunities for your future firm and describe also five threats, here opportunities and threats are related to competition, new products, new services, economic conditions, consumer preferences, costs, and international trade. Elaborate properly for each giving the fundamental reasons, find the relationship when you calculate the latest Sustainable Growth Rate or "g". Threats/Opportunities "g" Calculation Relationship Reason You must visit the SEC10K of your firm and read the sections, business description and business environment, financial statements, and management discussions, and also NOTES to the consolidated financial statements.
- Read the scenario below and answer the questions that follow: Mahala Spices For 12 years now, the business has been importing spices from all over the world and packaging them in South Africa, to distribute them across the African continent. Although the business has grown significantly over the years, it was only once one of their spice offering was featured in a cooking competition; there was one episode where the contestant, a professional chef, mentioned that she used Mahala Spices in her winning dish for that episode. The judges gave good reviews about the spice enhanced the dish but yet did not disappear from the mix. Due to the show being shown across the world, Mahala Spices started getting orders from all over the world. This increase in volumes forced them to reconsider their supply chain, especially the logistics aspect of it. The business has noted a 7% increase in exports and a 12% increase in the import of ingredients. Q.1.1 Explain any 5 activities to be completed by the…Grand View Research published the following market insights in 2022: "[The] global rice market size was valued at USD 287.45 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 2.2% from 2022 to 2028. Rice is the staple food of more than half of the world's population; Asia Pacific is the largest consumer of the product, which has led to significant market growth. Moreover, continuous developments in rice mill machinery globally and attractive packaging increases the product demand in emerging economies. Starch N Some is a small-scale rice packaging company, importing its rice from India and packaging it in Johannesburg, Gauteng. They have a variety of grades of rice packs and they pack them in different sizes. Their target market is both consumers and businesses, based in Gauteng province for now. Their marketing manager, after reading the above report, realised that even though almost marginal, there is potential market growth, which they could…An entrepreneur is planning to launch a new airline to serve the Southeast Asia region. The value proposition of this airline is affordable luxury in the sky. Discuss, in terms of the micro-economic environment; and the macro-economic environment in Southeast Asia, the factors that would the impact the proposed airline.
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