The primary means for gaining and sustaining competitive advantages for companies are shifting downstream. Is that also the case in a circular economy? Explain and discuss these statements. Use 2 credible sources

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The primary means for gaining and sustaining competitive advantages for companies are shifting downstream. Is that also the case in a circular economy? Explain and discuss these statements.

Use 2 credible sources

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Introduction
  • In recent years, the business landscape has undergone significant changes, and companies are facing increasing challenges in maintaining their competitive advantage.
  • The traditional methods of gaining a competitive edge, such as investing in research and development or having a strong brand image, are becoming less effective.
  • Instead, companies are now looking downstream, to areas such as supply chain management, customer relationships, and data analysis, to gain a competitive advantage and sustain it over the long term.
  • This shift in focus represents a recognition that the way companies interact with customers, suppliers, and other stakeholders is becoming increasingly important in determining success in today's global marketplace.
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