Many of the fast food chains from the United States are entering markets in Middle Easterncountries. In the U.S., breakfast items are very popular and are responsible for a majority of the profitfrom sales, primarily from drive-in customers. It is such success that led to many of the fast foodchains’decisions to enter Middle Eastern countries. However, what these fast food chainsencountered upon market entry was the low demand for breakfast items. Firstly, due to hot and sunnyweather conditions, people tend to sleep late and wake up late. Secondly, they do not eat burgers, andsausage or bacon is prohibited. Explain why these facts were not discovered by marketing researchand reflected in the marketing decisions

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Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.