How is retail like in the “emirate dubai mall”

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How is retail like in the “emirate dubai mall”
Expert Solution
Step 1: Introduction

"The 'Emirate Dubai Mall,' commonly known as 'The Dubai Mall,' stands as an iconic and opulent shopping haven situated in the heart of Dubai, United Arab Emirates, celebrated for its immense scale, luxury, and an extensive array of retail experiences." In this answer, we will delve into the retail experience at The Dubai Mall, covering its architectural marvel, the wide array of stores, entertainment options, and the unique shopping culture that makes it stand out on the global stage.

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