It is critical that Peter understands how changes in the macro-environment can impact his business. Apply the PESTEL framework to Peter’s operations. Use Saint Kitts and Nevis as an example when discussing the PESTEL factors. Information from the scenario must be included to support the discussion. Scenario:Peter is considering operating a local business in the textile, clothing and footwear sector. Peterhas completed research into the operations of similar businesses both locally and regionally andintends to market and sell his products both at the local and regional level at the same time. Peterunderstands that to shape the business's overall strategy there are various strategic drivers bothinternally and externally which must be considered and wants expert advice on these driversrelevant to his business. He is also struggling with deciding on the best structure for theorganization, as well as the most effective ways of marketing his products to ensure that they aremore attractive to buyers than the current options. Peter is considering a strategic alliance but isnot sure if to form links among non-competitive firms or associate with firms in an un-relatedactivity. He is also aware that even other types strategic alliances exist but does not have a goodgrasp on this area to make an informed choice. Peter is aware of internal and external tools whichbusinesses use to understand the operating environment but is unsure which ones are feasible forhis business or will provide the most relevant information. Peter wants to go global in the future.He was listening to a radio program and they mentioned that there are drivers that shape strategieswhen persons are considering going global but he is not familiar with what these are. Whilst Peterhas a lot of ideas, he recognizes the need for help to ensure his success.

A strategic analytical tool used to evaluate and examine the macroenvironmental elements that may…

It is critical that Peter understands how changes in the macro-environment can impact his business. Apply the PESTEL framework to Peter’s operations. Use Saint Kitts and Nevis as an example when discussing the PESTEL factors. Information from the scenario must be included to support the discussion.

It is critical that Peter understands how changes in the macro-environment can impact his business. Apply the PESTEL framework to Peter’s operations. Use Saint Kitts and Nevis as an example when discussing the PESTEL factors. Information from the scenario must be included to support the discussion.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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