A value chain analysis asks you to evaluate the business' features with the goal of identifying those that can be improved, so the business can deliver the most value for the least possible cost. Identify 1 (one) primary activity and 1 (one) support activity that Hershey has optimized in its business. Be specific as to how this activity increases value or decreases costs.
A value chain analysis asks you to evaluate the business' features with the goal of identifying those that can be improved, so the business can deliver the most value for the least possible cost. Identify 1 (one) primary activity and 1 (one) support activity that Hershey has optimized in its business. Be specific as to how this activity increases value or decreases costs.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A value chain analysis asks you to evaluate the business' features with the goal of identifying those that can be improved, so the business can deliver the most value for the least possible cost. Identify 1 (one) primary activity and 1 (one) support activity that Hershey has optimized in its business. Be specific as to how this activity increases value or decreases costs.
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