Imagine an owner of a restaurant in a town around Boston, such as Quincy.What would be the competitive strategy?What would be the expansion strategy? Note that the expansion strategy must be well aligned with the competitive and supply chain strategies.Explain how they will achieve strategic fit.Give two examples of wrong decisions for the restaurant that would result in misalignment of supply chain strategy and competitive strategy.

Answered: Imagine an owner of a restaurant in a…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 1VC

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Imagine an owner of a restaurant in a town around Boston, such as Quincy.
1. What would be the competitive strategy?
2. What would be the expansion strategy? Note that the expansion strategy must be well aligned with the competitive and supply chain strategies.
3. Explain how they will achieve strategic fit.
4. Give two examples of wrong decisions for the restaurant that would result in misalignment of supply chain strategy and competitive strategy.

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Step 1

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A Small Introduction about Supply Management

Store network management (SCM) is the discipline that oversees supplies and cycles through every one of the phases of a project, item or business deliverable.
Getting past these different stages productively requires control-that is the place where inventory network management comes in.
Supply management is the demonstration of distinguishing, gaining, and overseeing assets and providers that are crucial for the activities of an association.
It fuses the procurement of genuine products, information, organizations, and anything other fundamental resources that engage an association to continue working and creating.