Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design Product Line Breadth Brand Awareness / Reputation Distribution Capabilities Celebrity Endorsers Geographic Market Coverage TOTAL 1.0 Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike. Supporting rationale for your ratings (use as much space as needed): Conclusions from your completed Competitive Strength Assessment:
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Under Armour |
Nike |
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Industry Key Success Factors |
Weight |
Rating |
Wtd. Score |
Rating |
Wtd. Score |
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Innovative Product Design |
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Product Line Breadth |
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Brand Awareness / Reputation |
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Distribution Capabilities |
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Celebrity Endorsers |
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Geographic Market Coverage |
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TOTAL |
1.0 |
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Competitive Strength Assessment
Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike.
Supporting rationale for your ratings (use as much space as needed):
Conclusions from your completed Competitive Strength Assessment:
This question is focused on conducting a competitive strength assessment between two sportswear companies, Under Armour and Nike. The initial step in the assessment involves identifying key success factors for the industry, which can help to determine which factors are most important for success in this market. Then, the conversation moves on to rating each company on these key success factors and calculating a weighted score for each factor. Finally, the results are analyzed to conclude each company's competitive position in the industry.
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