Uber to acquire rival Postmates for $2.65 billion Industry: ideally US or Global food delivery. The below links are about the deal (to help you start with your research). Information about the deal and news (do not analyse/discuss Postmates) •          https://www.nytimes.com/2020/07/05/technology/uber-postmates-deal.html •          https://www.ft.com/content/16536618-1d29-4f3c-95c4-f732869e50e2 •          https://www.washingtonpost.com/technology/2020/07/06/uber-postmates-acquisition/ orporate information (acquirer - important for Q2) •          https://investor.uber.com/news-events/news/press-release-details/2020/Uber-to-Acquire-Postmates/default.aspx Annual report 2019: •          https://s23.q4cdn.com/407969754/files/doc_financials/2019/ar/Uber-Technologies-Inc-2019-Annual-Report.pdf     Using the above sceanrio: Discuss the business environment and identify a number of Opportunities - Os and Threats - Ts (we expect 6 issues from business environment to be discussed in total each of which concluded as an O or a T). Identify and discuss 6 most important issues in your opinion. Demonstrate how an issue is an Opportunity or a Threat. Industry analysis (5 Forces Model) should be applied to assess industry attractiveness (each force should be discussed and assessed as High, Moderate or Low and industry attractiveness should be assessed having these forces in mind). Make sure that you use appropriately referenced data (charts, figures, news, quotes etc) to support your arguments. Also, note that this is an external analysis so it is about issues in that industry.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Uber to acquire rival Postmates for $2.65 billion

Industry: ideally US or Global food delivery.

The below links are about the deal (to help you start with your research). Information about the deal and news (do not analyse/discuss Postmates)

•          https://www.nytimes.com/2020/07/05/technology/uber-postmates-deal.html

•          https://www.ft.com/content/16536618-1d29-4f3c-95c4-f732869e50e2

•          https://www.washingtonpost.com/technology/2020/07/06/uber-postmates-acquisition/

orporate information (acquirer - important for Q2)

•          https://investor.uber.com/news-events/news/press-release-details/2020/Uber-to-Acquire-Postmates/default.aspx

Annual report 2019:

•          https://s23.q4cdn.com/407969754/files/doc_financials/2019/ar/Uber-Technologies-Inc-2019-Annual-Report.pdf

 

 

Using the above sceanrio:

Discuss the business environment and identify a number of Opportunities - Os and Threats - Ts (we expect 6 issues from business environment to be discussed in total each of which concluded as an O or a T). Identify and discuss 6 most important issues in your opinion. Demonstrate how an issue is an Opportunity or a Threat.

Industry analysis (5 Forces Model) should be applied to assess industry attractiveness (each force should be discussed and assessed as High, Moderate or Low and industry attractiveness should be assessed having these forces in mind).

Make sure that you use appropriately referenced data (charts, figures, news, quotes etc) to support your arguments. Also, note that this is an external analysis so it is about issues in that industry.

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