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Explain the difference of between vertical integration and market coordination. Explain the type of contractual agreement that are in place for both models and provide two factors that would permit market coordination to provide the some advantages similar to vertical integration. (Your answer should not have more than 200 words per sub-questions).

Explain the difference of between vertical integration and market coordination. Explain the type of contractual agreement that are in place for both models and provide two factors that would permit market coordination to provide the some advantages similar to vertical integration. (Your answer should not have more than 200 words per sub-questions).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the difference of between vertical integration and market coordination. Explain the type of contractual agreement that are in place for both models and provide two factors that would permit market coordination to provide the some advantages similar to vertical integration. (Your answer should not have more than 200 words per sub-questions).
Transcribed Image Text:Explain the difference of between vertical integration and market coordination. Explain the type of contractual agreement that are in place for both models and provide two factors that would permit market coordination to provide the some advantages similar to vertical integration. (Your answer should not have more than 200 words per sub-questions).
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