How Technology Has Transformed Supply Chain Management Question Content Area INTRODUCTION: You can order a product from Home Depot or Target using a computer or smartphone and pick it up at the store. Or, you can go to a store like Best Buy, look at a product, and then order it directly from the manufacturer’s website or Amazon. Distribution is changing rapidly because of advanced technology.   Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).     Strongly Disagree Disagree Agree Strongly Agree Question         1. The internet and technological advancements allow manufacturers to carry out actions and services entirely online.         2. Video game and software manufacturers distribute their products as a download.         3. Robots and drones will further advance physical distribution.         4. I can rent an eBook, a digital version of my textbook, directly from the publisher's website.         5. It is easy to maintain a high level of customer service when a customer never enters a store.         6. It is easy to return a product that does not exist in physical form.         7. Information technology allows for tracking the delivery of a product.         8. Speed of delivery, flexibility, and quality of service are as important to customers as costs.         9. As long as a company offers a product or service at a low price, it will sell more than competitors do.         10. I think suppliers must be able to respond quickly to inventory needs.         11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction.         12. Computerized order processing provides for better information management.         13. Companies tag products with special microchips to track materials through every phase of handling.         14. Microchips are used to gather data and streamline the inventory process.         15. Inventory management involves maintaining adequate assortments of products to meet customers’ needs.         16. The use of many organizations to handle the flow of products from producers to customers is decreasing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How Technology Has Transformed Supply Chain Management

Question Content Area

INTRODUCTION: You can order a product from Home Depot or Target using a computer or smartphone and pick it up at the store. Or, you can go to a store like Best Buy, look at a product, and then order it directly from the manufacturer’s website or Amazon. Distribution is changing rapidly because of advanced technology.

 

Question Content Area

INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).

 

 

Strongly Disagree Disagree Agree Strongly Agree Question
        1. The internet and technological advancements allow manufacturers to carry out actions and services entirely online.
        2. Video game and software manufacturers distribute their products as a download.
        3. Robots and drones will further advance physical distribution.
        4. I can rent an eBook, a digital version of my textbook, directly from the publisher's website.
        5. It is easy to maintain a high level of customer service when a customer never enters a store.
        6. It is easy to return a product that does not exist in physical form.
        7. Information technology allows for tracking the delivery of a product.
        8. Speed of delivery, flexibility, and quality of service are as important to customers as costs.
        9. As long as a company offers a product or service at a low price, it will sell more than competitors do.
        10. I think suppliers must be able to respond quickly to inventory needs.
        11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction.
        12. Computerized order processing provides for better information management.
        13. Companies tag products with special microchips to track materials through every phase of handling.
        14. Microchips are used to gather data and streamline the inventory process.
        15. Inventory management involves maintaining adequate assortments of products to meet customers’ needs.
        16. The use of many organizations to handle the flow of products from producers to customers is decreasing.
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