Answered: n pharmaceutical companies, effective…

n pharmaceutical companies, effective ingredients are often mixed into different final products. These ingredients are made by continuous chemical processes. This is an example of

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

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In pharmaceutical companies, effective ingredients are often mixed into different final products. These ingredients are made by continuous chemical processes. This is an example of

a. part standardization.

b. product standardization.

c. procurement standardization.

d. process standardization.

e. none of the above..

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