What strategy of Delta Airline was used to achieve its success?
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What strategy of Delta Airline was used to achieve its success?
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- State the disadvantages of dividing Hewlett-Packard into HP Inc. and Hewlett Packard Enterprise.What transportation and logistics activities should be considered for outsourcing in this situation? Should Jetstream obtain these services on a tactical or strategic basis?Use the following financial statements of Heifer Sports Inc. in Table 14.14 to find Heifer’s:a) Inventory turnover ratio in 2012.b) Debt/equity ratio in 2012.c) Cash flow from operating activities in 2012.d) Average collection period.e) Fixed-asset turnover ratio.f) Return on equity.
- Discuss the importance of CRM and how it has provided a competitive edge to Bharti Airtel in today’s scenario.Hewlett-Packard puts integrated marketing communications to work in its business to business markets. H-P uses a closely coordinated mix of advertising, event marketing, direct marketing and personal selling to sell workstations to high-level corporate buyers. At the broadest level, corporate image television ads, coupled with targeted ads in trade magazines, position H-P as a supplier of high quality solutions to customer’s work-station problems. Beneath this broad advertising umbrella, H-P then uses direct marketing to polish its image, update its customer database and generate leads for the sales force. Finally, company sales reps follow up to close sales and build customer relationships. H-P’s highly successful program of Interactive audio teleconferences illustrates the company’s mastery of integrated communications. These teleconferences are like mammoth conference calls in which H-P representatives discuss key industry issues and H-P practices with current and potential…Use the case study below to explain Vertical Integration The Case Apple’s ownership of its own branded stores set the firm apart from computer makers such as Hewlett-Packard, Dell, and Lenovo that only distribute their products through retailers like Best Buy and Office Depot. Employees at Best Buy and Office Depot are likely to know only a little bit about each of the various brands their store carries. In contrast, Apple’s stores are popular in part because store employees are experts about Apple products. They can therefore provide customers with accurate and insightful advice about purchases and repairs. This is an important advantage that has been created through forward vertical integration.
- BMW is one of the world’s best known HPC manufacturers. Developing new cars is a costly, uncertain and complex This company would need to consider which parts of the vertical chain to outsource and which to conduct inhouse. Using the theory of the optimal boundary of the firm, discuss BMW’s make-or-buy decision for developing and producing a HPC. What stages of the vertical chain should BMW consider conducting in house, and which should be outsourced? Provide reasons for your findings.How did Southwest Airline manages to stay in the industry as the cost leader (cheapest price), given that there is a slim profit margin due to low fare compared to the sky-rocketing price in running an airline?1. Critically analyse Danone Corporation’s entry mode of each of the 3 markets. a. Reason behind choosing this particular market and when did they enter the market and with what product?b. Entry mode and was it a good or regrettable choice - critically analyse; c. Was the business a success or failure in the new market? Why.