Answered: Use the case study below to explain…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Use the case study below to explain Vertical Integration The Case Apple’s ownership of its own branded stores set the firm apart from computer makers such as Hewlett-Packard, Dell, and Lenovo that only distribute their products through retailers like Best Buy and Office Depot. Employees at Best Buy and Office Depot are likely to know only a little bit about each of the various brands their store carries. In contrast, Apple’s stores are popular in part because store employees are experts about Apple products. They can therefore provide customers with accurate and insightful advice about purchases and repairs. This is an important advantage that has been created through forward vertical integration.

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Step 1

Strategic management: It is all about utilizing and assigning resources to provide the company with a competitive advantage.

The strategy is an all-inclusive decision plan which establishes crucial direction and instructs the allotment of resources. A strategy aids the company to establish an objective for its future business.

Integration strategies: They are significant techniques in creating a competitive business. Kinds of integration strategies:-vertical and horizontal.

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