Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:1. What weaknesses did the Covid-19 pandemic reveal concerning the supply chain practices of many companies?
2. What does the term supply chain visibility refer to, and what benefits does it bring?
3. Define and explain supply chain management systems, supply chain simplification, and collaborative commerce.
4. What is a multi-tier supply chain, and why does it pose a challenge for B2B e-commerce?
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