Retail outlets that do not have an Internet presence often complain that consumers come in to "kick the tires" but then buy online from a competitor. Can you suggest some ways outlets can overcome that?

Retail outlets that do not have an Internet presence often complain that consumers come in to "kick the tires" but then buy online from a competitor. Can you suggest some ways outlets can overcome that?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 2DYMP

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Retail outlets that do not have an Internet presence often complain that consumers come in to
"kick the tires" but then buy
online from a competitor. Can you suggest some ways outlets
can overcome that?

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