Conduct research and clearly explain key business concepts present in your case study. Identify the business problems and clearly define the solutions supported by literature. Address the implementation process and how the organisation can overcome the business problem(s).
Thorntons, the UK's only dedicated high-street retailer of confectionery, was founded in 1911 by Joseph Thornton, who was a commercial traveller engaged in ling confectionery. From the outset the company devised its own recipes, ma and retailed the product, a pattern of vertical integration through ownersh been maintained throughout the company's development. In 2017-2018 had a turnover of ?133 million, employing 2, 100 staff serving their netw shops and 1,750 in manufacturing. In 2019 Thorntons appointed a new chie with a retail background, recognising the need foran emphasisonretaild within the company's strategy. At the same time the company decided to in-house manufacturing of the core product (chocolates) whilst introduc suppliers for peripheral ranges such as solid chocolate bars and ice crem led strategy adopted in 2019 included shop development, with a pro enlargement and relocation to high-volume locations, such as shopping ce
Thorntons primarily compete in the boxed chocolate market where their ' brand has a 6 per cent share, As a gift Thornton's chocolates compete range of products, such as toiletries, lingerie, flowers and wine provide retailers, but as a retailer dedicated to specialise confectionery, the compa large competitors in the UK, although to an extent the supermarkets, Boots, Marks and Spencer (to whom Thorntons is a supplier), BhS and Woolworths, offer competing products.
The Business Situation:
The challenge is the specific nature of marketing to increase visibility, market reach and reduce the possibility of being overshadowed by competitors and Thorntons consider this a huge threat. How can Thorntons gain competitive advantage?
Conduct research and clearly explain key business concepts present in your case study.
Identify the business problems and clearly define the solutions supported by literature.
Address the implementation process and how the organisation can overcome the business problem(s).
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