Question 1: What strategies would you recommend for strengthening RAPPI’s competitive position                      and promoting its sustainable growth? Question 2: How does RAPPI’s business model operate, how does it differ from traditional                     collaborative economy models, and what role does trust play in this model? Question 3: What network characteristics will or will not allow RAPPI to consolidate as Latin                      America’s leading super app?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1: What strategies would you recommend for strengthening RAPPI’s competitive position

                     and promoting its sustainable growth?

Question 2: How does RAPPI’s business model operate, how does it differ from traditional

                    collaborative economy models, and what role does trust play in this model?

Question 3: What network characteristics will or will not allow RAPPI to consolidate as Latin

                     America’s leading super app?

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