Answered: Tim and his wife were having a few…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Tim and his wife were having a few friends over for dinner, many of whom Tim knew from an international management association to which he belonged. Tim's company provides the programming needed to download maps of world areas from satellites and then the firm sells these maps via the Internet to firms, countries, and others around the world. Sally, a guest at the party, bakes cookies for a living. Her recipe is so well-liked that her company has grown dramatically. She now has sold the right to manufacture and recipe for her cookies to a firm in Eastern Europe. Mac is a director at McDonald's and is a guest along with his wife, Mary, who works for Hershey. Finally Samantha works for EDS and is soon to go abroad to visit a firm that EDS is considering acquiring so that it can keep its technology proprietary. Conversation was lively and the guests at one point were speaking about the way that the company they own or work for decided to "go global."

Questions:

Sally's company uses __________ to participate in the global marketplace
Samantha's company uses __________ to participate in the global marketplace
Hershey uses __________ to participate in the global marketplace

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