I. PEST ANALYSIS put p for political, e for economic, s for socio-cultural, t for technological 1. Global communication. 2. Organization of capital market. 3. Higher security and privacy requirements. 4. New business model and unknown brand. 5. Innovation potential. 6. International trade/monetary issues. 7. Law changes affecting social factors II. Put Controllable Variable or Non-Controllable Variable 1. Supplier's delivery of materials use for production. 2. The demand and supply of production. 3. Product life cycle of the company product.
I. PEST ANALYSIS put p for political, e for economic, s for socio-cultural, t for technological 1. Global communication. 2. Organization of capital market. 3. Higher security and privacy requirements. 4. New business model and unknown brand. 5. Innovation potential. 6. International trade/monetary issues. 7. Law changes affecting social factors II. Put Controllable Variable or Non-Controllable Variable 1. Supplier's delivery of materials use for production. 2. The demand and supply of production. 3. Product life cycle of the company product.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
I. PEST ANALYSIS
put p for political, e for economic, s for socio-cultural, t for technological
1. Global communication.
2. Organization of capital market.
3. Higher security and privacy requirements.
4. New business model and unknown brand.
5. Innovation potential.
6. International trade/monetary issues.
7. Law changes affecting social factors
II. Put Controllable Variable or Non-Controllable Variable
1. Supplier's delivery of materials use for production.
2. The demand and supply of production.
3. Product life cycle of the company product.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 4 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning