When American companies look to develop and market a product in a foreign country, ________________ are a good first estimate of the basic needs potential. A. Trends in inflation. B. Currency exchange rates. C. Trade flows. In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the ____________ screening. A. Competitive. B. Basic needs potential. C. Political and legal. D. Economic/financial. E. Sociocultural.
When American companies look to develop and market a product in a foreign country, ________________ are a good first estimate of the basic needs potential. A. Trends in inflation. B. Currency exchange rates. C. Trade flows. In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the ____________ screening. A. Competitive. B. Basic needs potential. C. Political and legal. D. Economic/financial. E. Sociocultural.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When American companies look to develop and market a product in a foreign country, ________________ are a good first estimate of the basic needs potential.
A.
Trends in inflation.
B.
Currency exchange rates.
C.
Trade flows.
In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the ____________ screening.
A.
Competitive.
B.
Basic needs potential.
C.
Political and legal.
D.
Economic/financial.
E.
Sociocultural.
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