When American companies look to develop and market a product in a foreign country, ________________ are a good first estimate of the basic needs potential. A. Trends in inflation. B. Currency exchange rates. C. Trade flows. In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the ____________ screening. A. Competitive. B. Basic needs potential. C. Political and legal. D. Economic/financial. E. Sociocultural.

When American companies look to develop and market a product in a foreign country, ____ are a good first estimate of the basic needs potential. A. Trends in inflation. B. Currency exchange rates. C. Trade flows. In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the screening. A. Competitive. B. Basic needs potential. C. Political and legal. D. Economic/financial. E. Sociocultural.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 3DYMP

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