please explain the photo attached and give example 4.2 Aggregate market factors.CATEGORY SIZEMarket size, measured in both units and dollars, isclearly an important criterion as it relates to thelikelihood of a product producing revenues tosupport a given investment. Large markets alsooffer more opportunities for segmentation thatsmall ones. Therefore, both large firms andentrepreneurial organisations might find largemarkets attractive. Large markets however tend todraw competitors with considerable resources,often making them unattractive for small firms, asin the soft drink industry. Thus absolute size is notby itself sufficient to warrant new or continuinginvestment.

The concept of "Aggregate Market Factors," as described in the provided information, refers to the…

Answered: please explain the photo attached and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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24.Sellers of consumer products argue that targetedmarketing serves not only them but also theirconsumers. How so?
Explain in broad terms the main steps of the segmentation procedure. The method by which it operates sets it apart from paging. When someone or something is said to be "compacted," what precisely does it mean?
Competitive advantage can be achieved by either __________ or __________ : Select one: a. Lower prices, less benefits b. Lower prices, more benefits c. Proper segmentation, lower prices d. Higher prices , more benefits
2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?
Given the following data from a Comparative Competitive Efforts page in the CIR: WHOLESALE SEGMENT YourCompany IndustryAverage Your Companyvs. Ind. Avg. Wholesale Price ($ per pair) $74.50 $53.83 +38.4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 50 300 -83.3% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100.0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5,000 4,675 +7.0% Retail Outlets 3,282 1,538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23.7% Pairs Demanded 2,024 2,413 -16.1% Gained/Lost (due to stockouts) 0 0 Pairs Sold (000s) 2,024 2,413 -16.1% Market Share (%) 8.4% 10.0% -1.6 pts Based on the above data for your company, which of the following statements is false? Your company’s percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted…
identify 2 internal and 2 external factors that could affect the firm’s ability to strategically compete in its market of coles super market..
Define Market size?
5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?
a) Define micromarketing and discuss its importance in creating successful marketing.b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions. i need more details
Urgently need. Describe the input process, cost structure, pricing strategy, and promotional strategy of a company in an oligopoly market structure.
The process of segmentation involves looking at the total market of possible ......... and separating them into groups according which can be reached to drive .......... for your company.
Explain the basic method of segmentation. What sets it different from paging? What does the term "compaction" mean?

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