This is based in a childcare setting and the topic should be based on CORONA VIRUS  Your task for this assessment is to develop strategies in response to 2 areas of negative publicity or perception. This may be a topic that is actual, implied, hearsay, misleading or false, however must be a current issue, concern or debate relevant to your area of work or that potentially could on your service. Topics which may guide you have been provided in chapter 3 of your learning guide. You will be assessed on your ability to develop strategies for the response, however if you wish to implement these in the service you may do so too.  For one of these issues, you will be developing an information campaign to address the particular negative issue. This may be to raise awareness, provide factual information, for promotion of actual activities or similar. How you do this will be up to you, but you must demonstrate your ability to directly target the correct audience with a campaign that addresses the issue in an effective way.    The other issue can be managed in any way you see appropriate (you may choose an information campaign for this issue too if it is the most relevant). Whatever strategy you choose must deal specifically with the issue in the most effective way.   Response to negative perception or publicity 1  1. a) Explain why you have chosen this topic, and the impact of the negative perception or publicity.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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This is based in a childcare setting and the topic should be based on CORONA VIRUS 

Your task for this assessment is to develop strategies in response to 2 areas of negative publicity or perception. This may be a topic that is actual, implied, hearsay, misleading or false, however must be a current issue, concern or debate relevant to your area of work or that potentially could on your service. Topics which may guide you have been provided in chapter 3 of your learning guide. You will be assessed on your ability to develop strategies for the response, however if you wish to implement these in the service you may do so too. 

For one of these issues, you will be developing an information campaign to address the particular negative issue. This may be to raise awareness, provide factual information, for promotion of actual activities or similar. How you do this will be up to you, but you must demonstrate your ability to directly target the correct audience with a campaign that addresses the issue in an effective way.   

The other issue can be managed in any way you see appropriate (you may choose an information campaign for this issue too if it is the most relevant). Whatever strategy you choose must deal specifically with the issue in the most effective way.  

Response to negative perception or publicity 1 

1. a) Explain why you have chosen this topic, and the impact of the negative perception or publicity.

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