their coffee cups and fidget in their seats * The communication process is a highly complex one that is hard to analyse as it is an everchanging process and unending. Analyse the different elements of communication in this scenario with examples. (Long answers needed as I will be using this as my prime example going forward) * Modern technology has made it possible to communicate across various barriers. Outline the You tube as a mode of communication that could have been used in this scenario to keep the audience engaged

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The sales manager of a company invites a guest speaker to talk to his sales team of six people. The
presentation takes place in their meeting room, which is next to the kitchen. The speaker makes use
of a PowerPoint presentation on his laptop and he takes the staff through various motivational
concepts. When he starts the presentation one staff member cell phone rings, he carries on despite
this. Subsequently, the other office staff (who are not present in the meeting room) break for tea and
raise their voices in the kitchen. Four of the staff pose questions to the speaker, lean forward to
listen and focus on the presentation. The other two staff members keep on looking out the window,
rattle their coffee cups and fidget in their seats

* The communication process is a highly complex one that is hard to analyse as it is an everchanging process and unending. Analyse the different elements of communication in this scenario with examples. (Long answers needed as I will be using this as my prime example going forward)

* Modern technology has made it possible to communicate across various barriers. Outline the
You tube as a mode of communication that could have been used in this scenario to keep the
audience engaged.

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