importance of Reiser and Gagne's media selection model to a practicing teacher

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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what is the importance of Reiser and Gagne's media selection model to a practicing teacher

 

 

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Media selection is a process of selecting the most cost-efficient media for advertising, educational purpose, and entertainment purpose. The purpose of media selection is to transmit an advertising message to the target audience economically and effectively.

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