. Find and copy or describe examples ofadvertisements that specifically use stimulus factorsto attract attention. Look for examples of each ofthe various factors discussed earlier in the chapterand try to find their use in a variety of promotions.For each example, evaluate the effectiveness of thestimulus factors used.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. Find and copy or describe examples of
advertisements that specifically use stimulus factors
to attract attention. Look for examples of each of
the various factors discussed earlier in the chapter
and try to find their use in a variety of promotions.
For each example, evaluate the effectiveness of the
stimulus factors used.

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