discuss any topic  of management or leadership in sports that instructs the audience.  This should include an emotional component - touch the audiences heart; a novel component- teach the audience something new; and make it memorable Your discussion must be supported by at minimum 2 journal articles.  (Specifically Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, International Journal of Sport Management, Journal of College Sports, Journal of Issues in Intercollegiate Athletics, International Journal of Sport Communications, Communication and Sport, or International Journal of Sport Management and Marketing.)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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discuss any topic  of management or leadership in sports that instructs the audience.  This should include an emotional component - touch the audiences heart; a novel component- teach the audience something new; and make it memorable

Your discussion must be supported by at minimum 2 journal articles.  (Specifically Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, International Journal of Sport Management, Journal of College Sports, Journal of Issues in Intercollegiate Athletics, International Journal of Sport Communications, Communication and Sport, or International Journal of Sport Management and Marketing.)

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