The Tata group has many brands. How does the conglomerate increase their 'Customer Lifetime Value of any customer that comes into their fold? Some of the brands you should consider are Tata Motors, Westside, Croma, Taj Group, Tata Realty, Tata Global Beverages, Tata Cliq, Big Basket, Vistara, etc?
The Tata group has many brands. How does the conglomerate increase their 'Customer Lifetime Value of any customer that comes into their fold? Some of the brands you should consider are Tata Motors, Westside, Croma, Taj Group, Tata Realty, Tata Global Beverages, Tata Cliq, Big Basket, Vistara, etc?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Tata group has many brands. How does the conglomerate increase their 'Customer Lifetime Value of any customer that comes into their fold? Some of the brands you should consider are Tata Motors, Westside, Croma, Taj Group, Tata Realty, Tata Global Beverages, Tata Cliq, Big Basket, Vistara, etc?
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