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The table lists advantages of various approaches to entering international markets. Indicate which approach each advantage belongs to. Advantage Fast entry to market Control over the enterprise Greater profits Low risk Importing/Exporting Licensing Strategic Alliances Direct Investment

The table lists advantages of various approaches to entering international markets. Indicate which approach each advantage belongs to. Advantage Fast entry to market Control over the enterprise Greater profits Low risk Importing/Exporting Licensing Strategic Alliances Direct Investment

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The table lists advantages of various approaches to entering international markets. Indicate which approach each advantage belongs to. Advantage Fast entry to market Control over the enterprise Greater profits Low risk The table lists disadvantages of various approaches to entering international markets. Indicate which approach each disadvantage belongs to. Advantage Higher transportation costs Control over the enterprise Importing/Exporting Licensing Strategic Alliances Direct Investment Lack of flexibility over time Limited control of the business Importing/Exporting Licensing Strategic Alliances Direct Investment о
Transcribed Image Text:The table lists advantages of various approaches to entering international markets. Indicate which approach each advantage belongs to. Advantage Fast entry to market Control over the enterprise Greater profits Low risk The table lists disadvantages of various approaches to entering international markets. Indicate which approach each disadvantage belongs to. Advantage Higher transportation costs Control over the enterprise Importing/Exporting Licensing Strategic Alliances Direct Investment Lack of flexibility over time Limited control of the business Importing/Exporting Licensing Strategic Alliances Direct Investment о
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