Answered: The revenues of a large grocery store…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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The revenues of a large grocery store chain, zMart, have been falling since the past 4
months. They have on-the-ground stores across major metros in India but no ecommerce
presence. They now face competition, both from neighborhood stores as well as growing
number of ecommerce stores. Their target customer base (28-35 years, technology savvy)
enjoy variety, choice and value for money. zMart is hence finding it difficult to retain
customers and build loyalty.
` The CEO has kicked off a project and appointed you as a consultant to improve current
on-the-ground experience and launch a new online experience that will enable
ecommerce sales.

You have been asked to help them better empathize and understand their customers. What
are the deliverables you will produce to document this understanding? Describe the
content and purpose of these deliverables with short examples.

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