based on the quote “we support our core brands ,backed by consumer and shopper research that provides comprehensive insight into our chosen categories and markets”and your understanding of market research, explain how Tiger Brands will benefit from market research.
based on the quote “we support our core brands ,backed by consumer and shopper research that provides comprehensive insight into our chosen categories and markets”and your understanding of market research, explain how Tiger Brands will benefit from market research.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
based on the quote “we support our core brands ,backed by consumer and shopper research that provides comprehensive insight into our chosen categories and markets”and your understanding of market research , explain how Tiger Brands will benefit from market research.
Transcribed Image Text:GROCERIES
O
O
O
0
0
Snacks and treats
Beverages
Value added meat products
Home and personal care
Baby
0 Condiments and ingredients
Fruit and veg
O
In addition to our core South African business, we have operations in Nigeria and Cameroon. In
recent years, we have built a sizeable exports business for our products throughout Africa.
Tiger Brands prides itself on being a world-class manufacturer and marketer of everyday branded
goods. Our success is underpinned by the strength of these brands and continuous improvement
initiatives. We support our core brands, backed by consumer and shopper research that provides
comprehensive insights into our chosen categories and markets.
We also hold meaningful minority interests in associate companies:
Chile: Empresas Carozzi (24,4%) (FMCG) Nigeria: UAC Foods Limited (49,0% (FMCG) Zimbabwe:
Listed National Foods Holdings Limited (37,4%) (FMCG).
Tiger Brands employs a total of 18 085 employees (permanent and temporary) within and outside
of South Africa. This figure excludes seasonal and casual workers
Transcribed Image Text:Tiger Brands
Key Divisions and Categories:
GRAINS
O
0
Baked goods
Maize
BENNY
Rice
O
TUSTIC
TORS
OROS
CRISIA
DOCA
Peaceful
Skop
Har
kair
JEYES
RAD
SPRACTS
KOO
Ingram
Tiger Brands is one of Africa's largest, listed manufacturers of fast-moving consumer goods
(FMCG). Our core business is manufacturing, marketing and distributing everyday branded food to
middle-income consumers. We also distribute leading brands in the home, personal care and baby
sectors. In South Africa, Tiger Brands has prominent market shares in a broad range of categories,
growing for almost a century through acquisitions and developing its brands.
Fiber
Spray
Cook
STATUS
KESKUZE
CHOLE
Expert Solution
Step 1: Introduction:-
Marketing Research refers to techniques used by the companies to collect the information from the market that helps to understand the target customers well and helps to increase their level of satisfaction. Under Marketing research company systametic gather, record and analysis of both quantitative as well as quantitivate data from the market which helps business to increase their sales and helps to face competition.
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