The Products and Service Offered are Electric Vehicles (EVs): Charging Infrastructure Solutions: Battery Swapping Services EV Maintenance and Repair Services: Customization and Personalization Requirement: 1) Given the product or service which your business proposes to offer, assess and discuss the three stages of the strategy-formulation framework, discussed in the course.
The Products and Service Offered are Electric Vehicles (EVs): Charging Infrastructure Solutions: Battery Swapping Services EV Maintenance and Repair Services: Customization and Personalization Requirement: 1) Given the product or service which your business proposes to offer, assess and discuss the three stages of the strategy-formulation framework, discussed in the course.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
The Products and Service Offered are
- Electric Vehicles (EVs):
- Charging Infrastructure Solutions:
- Battery Swapping Services
- EV Maintenance and Repair Services:
- Customization and Personalization
Requirement:
1) Given the product or service which your business proposes to offer, assess and discuss the three
stages of the strategy-formulation framework, discussed in the course. (See image below for what was discussed in the course)
2) For each stage, include one (1) tool in your assessment.

Transcribed Image Text:External Factor
Evaluation (EFE)
Matrix
Strategic Positioning
STAGE 1: THE INPUT STAGE
Competitive
Profile Matrix
(CPM)
STAGE 2: THE MATCHING STAGE
Strategic Positioning
and Action Evaluation and Action Evaluation
(SPACE) Matrix
(SPACE) Matrix
Internal Factor
Evaluation (IFE)
Matrix
Boston Consulting
Group (BCG)
Matrix
Internal-External
(IE) Matrix
Grand Strategy
Matrix
STAGE 3: THE DECISION STAGE
Quantitative Strategic Planning Matrix (QSPM)
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