How would you think about the impact of "Amazon Go " to Marketing ? "Amazon Go a prototype grocery store operated by online retailer Amazon.com, with one location in Seattle, Washington. The first store, opened on December 5, 2016, in the company's new headquarters, is partially-automated, with customers able to purchase products without using a cashier or checkout station"( cited from wikipedia.org ).
How would you think about the impact of "Amazon Go " to Marketing ? "Amazon Go a prototype grocery store operated by online retailer Amazon.com, with one location in Seattle, Washington. The first store, opened on December 5, 2016, in the company's new headquarters, is partially-automated, with customers able to purchase products without using a cashier or checkout station"( cited from wikipedia.org ).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How would you think about the impact of "Amazon Go " to Marketing ?
"Amazon Go a prototype grocery store operated by online retailer Amazon.com, with one location in Seattle, Washington. The first store, opened on December 5, 2016, in the company's new headquarters, is partially-automated, with customers able to purchase products without using a cashier or checkout station"( cited from wikipedia.org ).
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