Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
BUSINESS: Digicare Health System
Required: PEST ANALYSIS
NOTE: Details about the business is in the photo attached
Transcribed Image Text:The Business Model Canvas
Key Partners
Erich Vaccination
Clinic and Laboratory
Cost Structure
PO
Key Activities
ⒸOO
Designed by: Strategyzer AG
The makers of Business Model Generation and Strategyzer
• Social Media Marketing
System Development
.
✓
• Development Customer
Relationship
. Continues Improvement
Key Resources
Physical - Computer Set,
external drive (hard drive,
flash drive, printer)
Software: (Vb.Net&MySQL.
Cloud Storage)
Human- Web Designer,
Programmer, Tech Support
Financial- 1,000,000 Bank
Loan
• Salary -40.000
. Electric bill - 20.000
• Food and Transportation - 15.500
Telephone and Internet - 2.500
Let under the Creative Commortis, Toyota Ver
Designed for DIGICARE HEALTHCARE
SYSTEM
Value Propositions
• Offic Equipment - 182.000
• Rent Expenses - 60.000 Total= 336.000
• Water Bill - 1.000
Digicare guarantees that
healthcare systems will
take to the next level
wherein technological
advancement will be
incorporated to meet
with the client's
demands.
Digicare's system
streamlines the private
clinic and reduces
administrative tasks,
leading to improved
efficiency and
productivity. This can
private clinic save time
and resources, enabling
them to provide more
comprehensive care to
patients.
B
T
Designed by: GROUP 1
Customer Relationships
• Personal Digicare System Demo
Dedicated Customer Service
• Discounts (Loyalty, Referral, Early
Payment)
Basic Plan Free 1months system and
hardware maintenance freebies
(245gb) (Onetime Payment)
Elite Plan Free 6 months' system and
hardware maintenance freebies
(500gb) (Semi-yearly Subscription)
. Pro Plan Free 1-year system and
hardware maintenance freebies (High
Range/ Storage 2000gb)
Customer Feedback
Channels
Revenue Streams
JA
Direct Channels
• Company website, advertising,
Email
• Social Media Platform (Facebook
TikTok, Instagram)
• Business meeting for potential
client
Indirect Channels
• Referrals for possible client
Content Promotion (TikTok
ambassador, YouTube Content
Creator)
Date: 03-22-23
Customer Segments.
• DIGICARE Health Care System.
. Maintenance Fee
• Subscription
• System Upgrade Fee
Version
All private health
center in Las Piñas
seeking for a health
management system
with an outstanding
quality services and
exceeding clients
expectations through
enhancing
accessibility and
security.
*Medical Business
Owner
"Private clinic
*Middle class
"Las Piñas City
1
Strategyzer
strategyzer.com
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