The biopharma department at a large public research university (aka “Department”) has created what may be a new blockbuster drug for cancer treatment. There is still much uncertainty associated with the drug’s development and commercialization. The Department wants to create a joint venture with a pharma company to develop and commercialize the drug (e.g., to bring it to market). However, some folks are proposing that instead of a joint venture, the two parties should merge (integrate). What would a real options approach suggest that the Department should do? Group of answer choices Merge/integrate with the pharma company because it will be easier. Create the joint venture because there is high uncertainty in this transaction.
The biopharma department at a large public research university (aka “Department”) has created what may be a new blockbuster drug for cancer treatment. There is still much uncertainty associated with the drug’s development and commercialization. The Department wants to create a joint venture with a pharma company to develop and commercialize the drug (e.g., to bring it to market). However, some folks are proposing that instead of a joint venture, the two parties should merge (integrate). What would a real options approach suggest that the Department should do? Group of answer choices Merge/integrate with the pharma company because it will be easier. Create the joint venture because there is high uncertainty in this transaction.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The biopharma department at a large public research university (aka “Department”) has created what may be a new blockbuster drug for cancer treatment. There is still much uncertainty associated with the drug’s development and commercialization. The Department wants to create a joint venture with a pharma company to develop and commercialize the drug (e.g., to bring it to market). However, some folks are proposing that instead of a joint venture, the two parties should merge (integrate). What would a real options approach suggest that the Department should do?
Group of answer choices
Merge/integrate with the pharma company because it will be easier.
Create the joint venture because there is high uncertainty in this transaction.
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