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- Briefly explain the different aspects of globalization of markets in the light of US-based fast food (Mexican Tacos) company intends to commence its business in UAE. Suggest suitable measures for the company to produce and sell Tacos either with US-based taste and varieties or should modify according to UAE based taste and varieties as it houses population of different parts of the world. Justify with appropriate commentsIn Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentalsShould Airbnb have entered the Chinese market in the 1st place? If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize? If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?
- “Global Marketing Research may be daunting but it is necessary in trying to successfully navigate and penetrate a foreign market… Successful, well-conducted international market research minimises the risk of wasted money, time, and effort from ill-informed marketing and financial decisions.”Source: Craig & Douglas (2005). With reference to the above statement, critically discuss the key problems/challenges in collecting international market data and argue how these problems/challenges might be overcome.You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?Choose a foreign country and write a report for a hypothetical Jordanian company or: A list that produces food products and you want to enter this market. The following are the reasons for choosing this country. 1. Intentionally information about this country includes demographic characteristics. 2. Population and geography. Information about the economic, social, cultural and political environment. 3 Habits The patterns of consumption and purchases. 4. Decisions of the marketing mix chosen by you and the justifications for these decisions
- After a discussion on the international strategies discussed in the course, which strategy couldAMSUPP use to attract customers in Singapore? You must use information from the case tosupport your discussion.Describe the types of transactions that can be made in the market. Explain how the market pursues efficiency.Conclusions: Mentions the competencies needed by managers to develop and implement an internationalization strategy.As a consultant hired by “A1 Jamaican Natural Juiceman” a local natural juice producer, who is interested in entering the world stage with their home made recipes.. Compare and contrast the export marketing models identified as “Born Global” and the “Wortzel & Wortzel Stages Model. b) Also explain what are the categories of export marketing challenges? And how are these mitigated?
- Aubree Multinational Corporation plans to penetrate either the Canadian market or two otherCaribbean Countries (Haiti and Guyana). What factors deserve to be considered in deciding whichmarket is more feasible?i) Explain why Switerland or Norway or both countries represents a good opportunity for a new manufacturing shoe company. ii) do you recommend entering or not entering those markets?International MarketingWhich of the following statement (s) is correct? Select one or more options: The geographical proximity between different countries often affects how much resources the organization must invest in international expansion. Using indirect exports is good if you want to take a small risk, but the upside of the organization is also often small International expansion can often be seen as market development in the Ansoff matrix