The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. How many advertisements should be run in each of the three types of media to maximize the total audience?
The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in table below: The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. How many advertisements should be run in each of the three types of media to maximize the total audience?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
The advertising alternatives for a company include television, radio, and newspaper
advertisements. The costs and estimates for audience coverage are given in table below:
The local newspaper limits the number of weekly advertisements from a single company
to ten. Moreover, to balance the advertising among the three types of media, no more
than half of the total number of advertisements should occur on the radio, and at least
10% should occur on television. The weekly advertising budget is $18,200. How many
advertisements should be run in each of the three types of media to maximize the total
audience?
Transcribed Image Text:Television
Newspaper
Radio
Cost per advertisement
$ 2,00
$ 600
$ 300
Audience per advertisement
100,000
40,000
18,000
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