The 4'Ps were discussed in the case. Which promotion and place strategies are best suited to Nestle's global brands such as kit kat and Maggi? Which are most suitable for their local brand such as Mckay - Galletas and Buxton Water? Suggest strategies not discussed in the case.
The 4'Ps were discussed in the case. Which promotion and place strategies are best suited to Nestle's global brands such as kit kat and Maggi? Which are most suitable for their local brand such as Mckay - Galletas and Buxton Water? Suggest strategies not discussed in the case.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The 4'Ps were discussed in the case. Which promotion and place strategies are best suited to Nestle's global brands such as kit kat and Maggi? Which are most suitable for their local brand such as Mckay - Galletas and Buxton Water? Suggest strategies not discussed in the case.
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