Tests of market efficiency are often referred to as “joint tests” of two hypotheses. Explain the meaning of this. Further, try to speculate on the difficulty this poses for tests of market efficiency.
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- Tests of market efficiency are often referred to as “joint tests” of two hypotheses. Explain the meaning of this. Further, try to speculate on the difficulty this poses for tests of market efficiency.
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- List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…whatbis the salient factor that needs to be included when doing a market feasibility?How market opportunity analysis (MOA) is used?
- Is the following statement correct? Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model). Please choose an answer: True Not correctDescribe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.Define the term market opportunity analysis (MOA)?
- In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?What are the steps in conducting a market analysis?To run a valid test marketing experiment regarding a possible purchase of the product, marketers need to answer which of the following questions? Group of answer choices a. what type of product adopters? b. how many cities will we need for the test market? c. is the product price reasonable in relation to the value? d. what needs will the product meet?
- Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed). Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.) The Market Segments served Target customer group Demand factors Behavior aspects of buying processThere are many categories of goods available in the market namely, normal, inferior and luxury goods. At the same time, many factors could affect their behaviours in terms of demand and supply. From your understanding what would be the effect of inferior goods when the income of the consumer drops? You are required to discuss this scenario using relevant graphs.As fast as you can (in your words please) . As a Marketing Manager in the Huawei company, recommend new ideas concerning only 3 of the following: Product Development Market Segmentation Distribution Strategy Pricing Strategy