Imagine a vending machine that would charge more for hot drinks—coffee, tea, and cocoa—during cold weather. What is your opinion of a temperature-sensitive vending machine? Consumers who live in colder climates might pay more over a longer time period each year than consumers who live in warmer climates. Would your opinion change if alternatives were nearby, such as a convenience store or a vending machine that is not temperature-sensitive? Do you think such a machine would be successful? Why or why not?
Imagine a vending machine that would charge more for hot drinks—coffee, tea, and cocoa—during cold weather. What is your opinion of a temperature-sensitive vending machine? Consumers who live in colder climates might pay more over a longer time period each year than consumers who live in warmer climates. Would your opinion change if alternatives were nearby, such as a convenience store or a vending machine that is not temperature-sensitive? Do you think such a machine would be successful? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine a vending machine that would charge more for hot
drinks—coffee, tea, and cocoa—during cold weather. What
is your opinion of a temperature-sensitive vending machine?
Consumers who live in colder climates might pay more over
a longer time period each year than consumers who live
in warmer climates. Would your opinion change if alternatives were nearby, such as a convenience store or a vending
machine that is not temperature-sensitive? Do you think such
a machine would be successful? Why or why not?
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