Answered: TABLE 13.7 | FACTORS FOR NEWLYWEDS…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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John and Jane Darling are newlyweds trying to decide among
several available rentals. Alternatives were scored on a scale
of 1 to 5 (5 = best) against weighted performance criteria,
as shown in Table 13.7. The criteria included rent, proximity to work and recreational opportunities, security, and other
neighborhood characteristics associated with the couple’s
values and lifestyle. Alternative A is an apartment, B is a
bungalow, C is a condo, and D is a downstairs apartment in
Jane’s parents’ home.
Which location is indicated by the preference matrix? What
qualitative factors might cause this preference to change?

TABLE 13.7 | FACTORS FOR NEWLYWEDS
Factor Score for Each Location
Location Factor
Factor Weight
A
B
1. Rent
25
1
2. Quality of life
20
4
3. Schools
1
4. Proximity to work
10
3
4
5. Proximity to recreation
15
4
4
6. Neighborhood security
15
4
4
4
7. Utlites
10
2
Total
100
3.
2.

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